Talking about "insolvency risk" for the world of Italian wine is excessive but, in this sense, some alarm bells are starting to ring and should not be underestimated. “Above all, the gap between healthy and structured companies and companies that are suffering is increasing,” Stefano Cordero di Montezemolo, strategic finance expert, explains to WineNews.

Product, market, distribution, but also changes in company structures, use of the web and appeal of wine companies for foreign buyers. Here are the most important trends suggested by Professor Stefano Cordero di Montezemolo, director of the European School of Economics of Milan and Florence who responded to WineNews' complex question, tracing a scenario full of nuances but not for this reason not colored rosy.